Speaking before the display of clothing

, we tend to be caused by clothing enterprises to display the attention and concern because of the apparel industry has developed today to understand more and more clothing companies to display the importance for enhancing brand image.

With the last two years, \looks great! In fact, this theory has a serious misunderstanding of advocacy is the.

With such ideas, he deserved that, the clothing store display was beautiful, beautiful, eye to attract customers, attracting customers to the natural eye for customers to buy clothes, of course, sales also improved. This is actually a very simple one plus one equals two logic.

Therefore, the beautiful display of decoration is not the fundamental purpose! Display function: increasing sales, reducing inventory! Most of the customers to the store to buy clothes not only be attracted to or prefer to buy on impulse, but also to the cost clothing, clothing related nature of the subject of such clothing. Therefore, teachers must not only understand the aesthetic display, human engineering, color science, but also hone in the garment business for many years to fully grasp the garment from design to production to logistics and other links, as well as the characteristics of clothing sales laws, such as: life cycle, smooth, flat, poor sales, inventory analysis, and so correspond.

Display division to make the overall display each time when planning programs, and product design theme is the need to comply with the principle of unity. In addition, the following nine areas of particular concern:

First, understand the company's annual marketing plan

Understand the company's annual marketing plan, primarily to understand the following aspects: to increase the number of stores; to expand the number of single shop area; lift single store growth plans; discounts, gifts, VIP client management plans; geographical orientation program; price adjustment plan; advertising and media campaign; the previous year quarter data.

Second, designers of the new season to understand the overall product design planning

New season fashion designers during product design, the display division do not wait, but should be kept informed of the thinking and progress of fashion designers, at the same time, start the new season, planning the terminal display case.

Third, understanding of the new season of fabric orders and production schedule

Order brand types of fabrics each season usually many, sometimes there would be more than 100 kinds, in addition to material composition, order of the number, arrival date, the design direction for the fabrics are all teachers must master the information displayed. Brain alone can not remember all of the information could not fully use color, pattern, etc. to identify, display division should be based on the company uniform number to communicate with other departments to improve efficiency and avoid unnecessary troubles. With this information, time to market the product line, from which fabric stores, clothing component, the layout and ideas about the shop is made.

Fourth, understand the new listing, for color integration



Display during the planning process, there is a very important process, in the face of hundreds of fabric for color integration. When fashion designers during fashion design is not already color matching solutions yet? Yes, fashion designers design clothes in the time there will be a color matching solutions, but only a set of only. As a display division, with only one program is not enough, because the designer of the program may not be able to cope with the actual situation in all the shops,Sexy silk dresses, the market may not be recognized, then the first reaction is by changing the display to promote sales, which display is the second program prepared teachers, their skills when the third program.

5, about the number of seasonal clothing and clean cut stock schedule

Clothing inventory is divided into two, one is selling better-selling stock, a slow moving stock is selling bad. Selling stock without fear of nature, the key is slow-moving inventory. How these models are selling bad products with the new season, new combination, drive sales of slow-moving inventory, which is on display designer must consider. Division has the responsibility to display a second display through their own mix of clear cut combination of design clothing for the company stock. Increase in T-shirt and accessories such as mix and match programs to increase the matching trousers, the role of accessories.

6, fabric and clear understanding of inventory reduction schedule

Then a very popular fabric, enterprises may carry out a large number of procurement, this practice may result in the second year of surplus material, the remaining fabrics business will continue to design, production style as easy to sell. Display division at this time to do is to grasp the number of these remaining fabric, fabric by the number of the remaining number of judgments which garment production, develop the appropriate display program. In addition, some have good material to sell the remaining teachers also need to display concern, companies may re-designed their new style, re-processing of dyeing or as clothing accessories. In short, the display division to understand their movements, because one day they will become a finished product, a clothing line in the quarter part of the display of their way to plan ahead, will determine whether these stocks clothing line with the new season perfect integration.

7 to understand the development of the new season accessories ordering schedule

The development of designer accessories usually complete, but many fashion designers do not have this internal capacity and energy. If the company does not specifically developed for accessories department, then this work should be borne by the display department. As for the reason, one sentence can be summarized: \No accessories foil, like the display is difficult to do well. Imagine a dark dress, if even brooches, scarves, bags of small parts that are not, how the color?

Accessories development order schedule is based on the new season of fabric orders, production scheduling and set new listing. Accessories developing the most see is the strength of two points:

First, colors and accessories of clothing this season entirely consistent with the main push color or very dissonant. Teachers find the material on display ahead of the color card, when in the development of accessories, to one or a few pieces with a fabric that matches the standard color accurately provided to the manufacturers, so that the accessories can not be developed with the color of clothing.

The second is to develop proprietary accessories. CHANEL has been handed down from one of the classic accessories - with the same fabric texture of camellias, is the exclusive accessories mentioned above, this perfect mix of accessories and apparel, and unique. In addition to its other customers choice, could not find more matching accessories, this is the dress with the highest level.

8, collect brand information

Brand information mentioned here, including shop display layout plans, elevations, real photos, statistics of detail props (a model, display rack, cargo bars, suppliers and responsible departments, etc.). With the development of the brand, increasing number of shops, each shop will change the layout, props, models and other display equipment are also constantly adjusted, the information display division also followed continuously updated, because these props are on display division dream interpretation of fashion designers in the store terminal an important tool.

9, information about fashion

The main features of fashion is constantly updated and changed, not changed the fashion means nothing. One of the objects on display is accurate, at a glance the performance of these changes. Display of the program, practices must aim to promote popular.

Now the fashion popular styles, popular colors may not have to go through the hands of fashion designers, not necessarily by a traditional culture of the country have launched fashion; but build one or two shrewd marketing department, you can bring a brand to become popular speculation brand, man-made pop. This epidemic spread to all the clothing and accessories, both T shirt or shoes, can become a fashionable object. Therefore, the fashion industry is a combination of market operation and design, into or failure mainly the relationship between the two dissonant.