Nike

Advertising of Nike's success (2010-03-11 18:01:15)



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Tags: Nike Reebok athletes Spring Festival Evening ads advertising placement in broadcast television advertising time

Nike ads focus on communication effects, so that the public love deeply Nike crystal spleen, rapid growth. Nike's early work focused primarily on advertising to promote product release technical advantages, because it was brand positioning, competitive athletes in the formal market. Of course a number of recreational runners and sports people who are buying Nike training shoes, a comfortable, and the other fixed some Nike Advertising: who owns Nike will come to understand the sport! That have a certain impact on consumers. But this period can not be called the Nike ad is real communication,silk pajamas, the communication between Nike ads in its \

80's, Nike products began to enter from the athletic field and stadium homes of ordinary people (especially teenagers). So Nike have not lost the traditional formal sports market conditions to maximize the attractiveness of Nike advertising, this must be like Ievi Nike brand (the leading jeans brand), become an integral part of youth culture and status symbol .

Source: (http://blog.sina.com.cn/s/blog_4cbbac530100hz9h.html) - advertising of Nike's success _ one will encounter in the encounter _ Nike 2 Sina blog completely different market operations, the problems it faces is to meet the popular consciousness and awareness of how sports success to achieve balance and consistency, Nike began to rethink their advertising strategy.

real breakthrough was in 1986 a propaganda Nike Air shoe ads, Nike is not in the ad film blindly promoting products with technical performance and advantages of the usual way, instead of using a new creativity: a symbol representing the hippies and the Beatles played a famous well-known song \This ad accurately meet the newly emerging wind of change fitness and fashion of the times, gives a refreshing feeling. Nike has been using the original journal as the main advertising media players to deliver competitive products, but since then, mainly Nike TV ad as the \new market development.

Nike ad is very successful political reform, which first manifested in the company's rapid growth in market share: one stroke over Reebok sports shoes market in the United States a new overlord. Nike's long-term competitor Reebok have to follow to follow, like Nike's emphasis on communication style, not just product features, while Reebok switch to the company as an advertising agency Chiat Day, which in the mid 80s Nike had been a burst of the agent, in order to revive the former glory. However, all are useless, one step ahead of Nike products, style and in the minds of consumers take advantage of an unshakable position.

Nike Reform earned advertising market and consumers, but more important is Nike's change, gradually mastered the art of advertising communication, developed his own unique advertising ideas and strategies that that must be committed to communication, rather than sales demand. This strategy and the majority of U.S. companies advertising strategy is fundamentally different, but it is the unique strategies and practices to make Nike the breeze in the break in the market success of rapid growth.

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